The pet-culture is into existence since time immemorial. With less population and scarce habitation around, either the rich kept pets of all expensive species as a leisure pursuit or the middle-class chose to keep pets for safety reasons which slowly took a turn and became a craze especially among the young generations, extending the cord of companionship for life.

Less awareness of pet wellness and fewer demands for pet-related goods left the pet owners with limited products that were less proficient to cater their nutritious needs. But the changing times saw a transition in preferences both in munching treats and sanitary hygiene. The anti-bacterial shampoos poured with the freshness of fruit peel extracts that can be used with or without water have proved to be a major replacement to chemically-treated body products for pets.

The technological advancements saw the emergence of harmful pollutants decreasing the air-quality gradually with time. The masses then switched to applying layers of protective shields in the form of face washes, creams, sprays and demanded the same for their pets too. Following diet charts, emphasizing more on vegan products, application of customized nature-friendly, hand crushed moisturizers especially for soft and mushy paws enriched with butter.

The thriving interest in pet grooming products has had a booming impact even on the pet-care industry that targets specifically on natural ingredients with essential oils. A home feels like home when treated with care, safety, protection and sanitation. All of this begins with disinfecting infectious pathogens surfacing the kennel.

The pet-culture is giving animals a home to stay within a home, promising a healthier and happier lifestyle.